LOOKING TO MONETIZE YOUR DIGITAL CONTENT?
If you have digital content that you just can't seem to get finished,
or you need an expert to review what you've already started,
you are in the right place!
I help you turn your expertise experience into a digital extension to maximize reach and generate revenue.
Launch management | Content | Production
My experience with marketing funnels for digital businesses and entrepreneurs ranges from being the executive overseeing the entire campaign down to writing email copy on the fly during cart close. My strength is in identifying what consumers are looking for and creating useful, valuable content to bring them down the funnel to a purchase that feels good to them. As a data-driven marketer and content producer, I create feedback loops for consumers to share their experience and needs, then craft content, programming, and products to meet those needs--while using the company's strengths and revenue/profitability goals as the foundation.
CREATIVE MARKETING FUNNEL STRATEGY
COPYWRITING + COMMUNICATIONS
LEAD MAGNETS +
NURTURE + DRIP CAMPAIGNS
FUNNEL PORTFOLIO EXAMPLES
Funnels with consumer appeal and business results
EVERGREEN PLF FUNNEL:
7 DAYS TO PEACEFUL SLEEP
The Chopra Center for Wellbeing
Evergreen marketing funnel for a subscription-based guided meditation app: Ananda. Evergreen campaign launched during peak holiday season when stress and anxiety often have a negative impact on sleep patterns. While consumers can engage with the free workshop at any time, it experiences an increase in visitors and participation during times when quality of sleep is usually lessened (i.e. holidays, time changes, political environment).
Developed strategy, marketing content, workshop content, and all emails (drip campaign plus launch materials).
EVERGREEN MARKETING FUNNEL
Ultimate Human Performance
UHP is a fitness brand focused on flexibility training as part of an active lifestyle, particularly for elite military and professional athletes.
Created first marketing funnel for new digital extension of a thriving in-person experience. Developed workshop flow, marketing strategy, web/email copy, and produced video series.
Evergreen funnel has no set stop and start dates. Consumers can engage with the content upon option, with a sequence of content that unlocks based upon registration date, with a series of emails that build trust and product confidence with the brand. Workshop focuses on offering solutions, tips, and techniques to resolve physical pain symptoms, with paid offering providing a deeper dive into best-in-class training methodologies.
The Chopra Center for Wellbeing
Concepted a brand new "try before you buy" PLF model combining most successful elements of previously-run funnels.
In "Healing the Whole Self" campaign, consumers registered for a free funnel, tried the content for free over a 4-week period, and were offered the opportunity to purchase the full workshop or single week content. Resulted in the highest sales conversion rate since 2017 and has over 95% customer satisfaction post-purchase. Experienced highest sales conversion rate for Chopra online courses ever.
Invented concept, designed workshop flow, produced content, led funnel strategy, developed customer support materials, and created after-care/feedback loop strategy and content.