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EXPERIENCE

20+ years of experience in digital content, e-learning, and marketing, serving in progressive executive leadership roles, managing multimillion-dollar budgets, and motivating high-performing teams.

Experience: Welcome

Key Skills: 

  • Copywriting, consumer-facing and internal communications

  • Productizing online content, instructional design, digital course development, production, and launches

  • Creative development, integrated marketing, content, social media and event marketing

  • Accountability coaching, project management, operational planning, and organization

  • Marketing funnel strategy and implementation, including PLF workshops, evergreen funnels, and try-before-you-buy models

  • Data-driven, consumer-first philosophy

Web, Email, Creative & Social Media

SalesForce | Netsuite | Joomla Wordpress | Google Analytics | Exact Target | Constant Contact | MailChimp | Sprout Social | Canva

Project management

Digital Launches | Tradeshows | Live events | National & regional promotions

Asana | Slack | Basecamp | Scrum Mate | Jira | Sharepoint | ActiveCollab

Creative Development

Online learning | Copywriting | Content marketing | Copy editing | Multi-channel integrated campaigns

PROFESSIONAL CAREER

DAY CONSULTING    |    2020 – current

Executive Director

 

CHOPRA GLOBAL / THE CHOPRA CENTER FOR WELLBEING – Carlsbad CA    |    2014 – 2019

Head of Digital, Senior Director of Marketing, Producer

NTN BUZZTIME – Carlsbad CA     |    2009 – 2014

Head of Marketing Operations & Agency Services

PLANET CENTRAL ADVERTISING — Charlotte NC    |    2005 – 2009

Senior Account Executive

KB HOME — Westwood CA    |    2005

Marketing Consultant

PULSE ADVERTISING – Hollywood CA    |    2001 – 2005 

Account Manager - Film, TV, Direct-to-consumer entertainment division

RICOCHET ENTERTAINMENT / SONY PICTURES – Culver City CA    |    2000 – 2001

Marketing and Film Production Intern

EDUCATION

LOYOLA MARYMOUNT UNIVERSITY — Los Angeles CA  

Bachelor of Business Administration, emphasis in Marketing 

CONSULTING

Copywriting, editing and marketing strategy 

Wide range of clients include startups, film studios, medical practitioners, personal trainers, athletic equipment producers, and dog trainers 

PUBLICATIONS

Content Org 101: How to Optimize Your Online Course Content for Live and Evergreen Formats ©2020

Top 3 Women’s Wellness Trends to Watch in 2020 ©2020 (#BlogHer2020 exclusive)

 

PASSION PROJECTS

DEATH QUEENS    |    2020 – current

Co-Founder

  • Digital brand for supporting people experiencing grief, loss, and death.

 

YOGA BRANCH STUDIOS   |   2012 – current

Office Manager

  • Manage two yoga studios back-office operations (Yoga Branch, Yoga Branch Vista Village)

  • Business consulting, process development/documentation, and copywriting

 

YOGA VISTA   |   2018 current

Office Manager

  • Business consulting, marketing funnel development, and SEO copywriting for online course platform

  • Payroll, Quickbooks management, and data entry

 

LOS ANGELES COUNTY ANIMAL CONTROL

Foster Volunteer

  • Rescue and rehabilitate shelter dogs, acclimating them to home life prior to permanent placement

CALIFORNIA LABRADOR RETRIEVERS & MORE RESCUE

Foster Volunteer

• Over 100 puppies fostered and placed in “forever homes” annually; Managed WordPress blog and Facebook fan page

 

AMERICAN ADVERTISING FEDERATION / AD CLUB

San Diego Ad Club ADDY® Award Chair; Interactive Day Staff

AAF Charlotte ADDY® Award Chair

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