
EXPERIENCE
20+ years of experience in digital content, e-learning, and marketing, serving in progressive executive leadership roles, managing multimillion-dollar budgets, and motivating high-performing teams.
Key Skills:
-
Copywriting, consumer-facing and internal communications
-
Productizing online content, instructional design, digital course development, production, and launches
-
Creative development, integrated marketing, content, social media and event marketing
-
Accountability coaching, project management, operational planning, and organization
-
Marketing funnel strategy and implementation, including PLF workshops, evergreen funnels, and try-before-you-buy models
-
Data-driven, consumer-first philosophy
Web, Email, Creative & Social Media
SalesForce | Netsuite | Joomla Wordpress | Google Analytics | Exact Target | Constant Contact | MailChimp | Sprout Social | Canva
Project management
Digital Launches | Tradeshows | Live events | National & regional promotions
Asana | Slack | Basecamp | Scrum Mate | Jira | Sharepoint | ActiveCollab
Creative Development
Online learning | Copywriting | Content marketing | Copy editing | Multi-channel integrated campaigns
PROFESSIONAL CAREER
DAY CONSULTING | 2020 – current
Executive Director
CHOPRA GLOBAL / THE CHOPRA CENTER FOR WELLBEING – Carlsbad CA | 2014 – 2019
Head of Digital, Senior Director of Marketing, Producer
NTN BUZZTIME – Carlsbad CA | 2009 – 2014
Head of Marketing Operations & Agency Services
PLANET CENTRAL ADVERTISING — Charlotte NC | 2005 – 2009
Senior Account Executive
KB HOME — Westwood CA | 2005
Marketing Consultant
PULSE ADVERTISING – Hollywood CA | 2001 – 2005
Account Manager - Film, TV, Direct-to-consumer entertainment division
RICOCHET ENTERTAINMENT / SONY PICTURES – Culver City CA | 2000 – 2001
Marketing and Film Production Intern
EDUCATION
LOYOLA MARYMOUNT UNIVERSITY — Los Angeles CA
Bachelor of Business Administration, emphasis in Marketing
CONSULTING
Copywriting, editing and marketing strategy
Wide range of clients include startups, film studios, medical practitioners, personal trainers, athletic equipment producers, and dog trainers
PUBLICATIONS
Content Org 101: How to Optimize Your Online Course Content for Live and Evergreen Formats ©2020
Top 3 Women’s Wellness Trends to Watch in 2020 ©2020 (#BlogHer2020 exclusive)
PASSION PROJECTS
DEATH QUEENS | 2020 – current
Co-Founder
-
Digital brand for supporting people experiencing grief, loss, and death.
YOGA BRANCH STUDIOS | 2012 – current
Office Manager
-
Manage two yoga studios back-office operations (Yoga Branch, Yoga Branch Vista Village)
-
Business consulting, process development/documentation, and copywriting
YOGA VISTA | 2018 – current
Office Manager
-
Business consulting, marketing funnel development, and SEO copywriting for online course platform
-
Payroll, Quickbooks management, and data entry
LOS ANGELES COUNTY ANIMAL CONTROL
Foster Volunteer
-
Rescue and rehabilitate shelter dogs, acclimating them to home life prior to permanent placement
CALIFORNIA LABRADOR RETRIEVERS & MORE RESCUE
Foster Volunteer
• Over 100 puppies fostered and placed in “forever homes” annually; Managed WordPress blog and Facebook fan page
AMERICAN ADVERTISING FEDERATION / AD CLUB
San Diego Ad Club ADDY® Award Chair; Interactive Day Staff
AAF Charlotte ADDY® Award Chair