Key Skills: 

• Copywriting, consumer-facing and internal communications

• Productizing online content, instructional design, digital course development, production, and launches

• Creative development, integrated marketing, content, social media and event marketing

• Accountability coaching, project management, operational planning, and organization

• Marketing funnel strategy and implementation, including PLF workshops, evergreen funnels, and try-before-you-buy models

• Data-driven, consumer-first philosophy

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Web, Email, Creative & Social Media

SalesForce | Netsuite | Joomla Wordpress | Google Analytics | Exact Target | Constant Contact | MailChimp | Sprout Social | Canva

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Project management

Digital Launches | Tradeshows | Live events | National & regional promotions

Asana | Slack | Basecamp | Scrum Mate | Jira | Sharepoint | ActiveCollab

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Creative Development

Online learning | Copywriting | Content marketing | Copy editing | Multi-channel integrated campaigns

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PROFESSIONAL CAREER

DAY CONSULTING    |    2020 – current

Executive Director

 

CHOPRA GLOBAL / THE CHOPRA CENTER FOR WELLBEING – Carlsbad CA    |    2014 – 2019

Head of Digital, Senior Director of Marketing, Producer

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NTN BUZZTIME – Carlsbad CA     |    2009 – 2014

Head of Marketing Operations & Agency Services

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PLANET CENTRAL ADVERTISING — Charlotte NC    |    2005 – 2009

Senior Account Executive

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KB HOME — Westwood CA    |    2005

Marketing Consultant

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PULSE ADVERTISING – Hollywood CA    |    2001 – 2005 

Account Manager - Film, TV, Direct-to-consumer entertainment division

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RICOCHET ENTERTAINMENT / SONY PICTURES – Culver City CA    |    2000 – 2001

Marketing and Film Production Intern

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EDUCATION

LOYOLA MARYMOUNT UNIVERSITY — Los Angeles CA  

Bachelor of Business Administration, emphasis in Marketing 

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CONSULTING

Copywriting, editing and marketing strategy 

Wide range of clients include startups, film studios, medical practitioners, personal trainers, athletic equipment producers, and dog trainers 

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PUBLICATIONS

Content Org 101: How to Optimize Your Online Course Content for Live and Evergreen Formats ©2020

Top 3 Women’s Wellness Trends to Watch in 2020 ©2020 (#BlogHer2020 exclusive)

 

PASSION PROJECTS

DEATH QUEENS    |    2020 – current

Co-Founder

• Digital brand for supporting people experiencing grief, loss, and death.

 

YOGA BRANCH STUDIOS   |   2012 – current

Office Manager

• Manage two yoga studios back-office operations (Yoga Branch, Yoga Branch Vista Village)

• Business consulting, process development/documentation, and copywriting

 

YOGA VISTA   |   2018 – current

Office Manager

• Business consulting, marketing funnel development, and SEO copywriting for online course platform

• Payroll, Quickbooks management, and data entry

 

LOS ANGELES COUNTY ANIMAL CONTROL

Foster Volunteer

• Rescue and rehabilitate shelter dogs, acclimating them to home life prior to permanent placement

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CALIFORNIA LABRADOR RETRIEVERS & MORE RESCUE

Foster Volunteer

• Over 100 puppies fostered and placed in “forever homes” annually; Managed WordPress blog and Facebook fan page

 

AMERICAN ADVERTISING FEDERATION / AD CLUB

San Diego Ad Club ADDY® Award Chair; Interactive Day Staff

AAF Charlotte ADDY® Award Chair