Manage divisions and cross-functional teams

Multimillion-dollar budgets and marketing plans

Executive team leadership and stakeholder reporting

Develop KPIs and goals

Lead, motivate, manage and mentor high performing teams

Brand strategy, positioning, and messaging development

Lead generation strategy and campaign development, including lead magnets, advertising, referrals, and partnerships

Develop product launches and in-person experiences (tradeshows, events, sponsorships, promotions)

Productizing of digital assets to create new revenue streams

Create processes and systems (project management) to maximize efficiencies and effectiveness

Develop cohesive, multi-channel marketing communications

Hands-on marketing mindset; willingness to learn and execute upon on marketing tactics

Copywriting and creative direction skills

Use data, tools, and reporting methodologies to provide actionable insights and recommendations for improving the effectiveness of product/service offerings, marketing efforts, and content strategy

Create surveys and customer feedback loops

Develop 360 customer experience from all available data sources, including web-based tools and customer support teams