It’s 2025—time to rethink how you’re running your business.
The world has changed (again), and sticking with “business as usual” isn’t cutting it anymore. Look around—restaurants have mastered hybrid models with delivery and takeout, even your favorite corner coffee shop has a mobile app, and service-based businesses are going all-in on digital. If you’re not adapting, you’re falling behind.
Here’s the thing: your business isn’t just about surviving anymore—it’s about thriving. And thriving in 2025 means stepping up your game with a digital revenue stream.
Why go digital now?
If the last few years taught us anything, it’s that flexibility is everything. Businesses that leaned into change are now thriving. Whether you’re a coach, a consultant, or running a creative agency, the smartest ones out there have figured this out:
They’re turning expertise into online courses and memberships.
They’re ditching burnout and embracing scalable income.
They’re building digital products that don’t just make money—they make life easier.
What do they have in common? A hell of a lot of subject matter expertise. Instead of leveraging their PRODUCT, they’re leveraging their KNOWLEDGE. People come to them because they know their stuff in their industry. And much of the time, it's 1:1 service. But now, with their primary revenue sources being affected in many different ways, the smartest companies are looking at that dusty, yet alluring, backburner project of creating some sort of digital course, training, membership site, or online experience. You know, the one that always comes up when you start thinking about new revenue streams or passive income for yourself or your business? Everyone has them.
I've seen very clearly in my business that organizations are falling into two camps:
Those who view the development of a digital business as a COST
and those who view it as an INVESTMENT.
I get it—spending money can feel scary. But here’s the deal:
Seeing it as a “cost” keeps you stuck.
Seeing it as an “investment” moves you forward.
Here’s why investing in digital products is a game changer:
You stop answering the same questions over and over (hallelujah).
You create something once and sell it over and over (hello, passive income).
You reach more people, build your authority, and get your time back.
Think about it: if you’re constantly repeating yourself in consultations, why not turn that into a course or guide that works for you while you sleep?
Why this is the move for you
We’re living in a digital-first world. Customers expect convenience, and businesses that don’t offer it? They’re falling flat. Here’s what going digital does for you:
Reaches more people: No more limits by geography or time zones.
Boosts your credibility: You’re not just in the game—you’re leading it.
Saves you time: Less grunt work, more strategy.
Let me tell you, sharing your knowledge, insight, and expertise with the world in a digital format is 100% an investment —not a cost. Not only can you expand your reach and impact, but it actually frees up a lot of your time so you can work on your next piece of genius. If you find yourself sharing the same information over and over again, it's time to package it up into digital format. If you have a premium offering or service, there are many ways to maintain the "white glove" experience your clients and prospects know and expect from you. It's about innovation and creative thinking. How can you do more with what you already have? How can you systematize and streamline? How can you invest a little now to reap the long-term rewards later?
How to Start Today (without freaking out):
Write down the questions or services people come to you for the most.
Think about how to package that knowledge into something scalable—a course, a membership, or even a simple guide.
Start small. You don’t need to build an empire overnight.
Listen, this isn’t the time to play it safe. It’s the time to bet on yourself and your business. Stop looking at digital products as a risk and start seeing them as the opportunity they are.
You’ve got this. The question is: Are you ready to make moves, or are you still counting pennies?
If you’re a seasoned entrepreneur with a proven business or 7+ figure organization and are serious about creating premium digital offerings, I’d love to hear from you. Request a complimentary 15-minute consultation with me here. Let’s talk about how to turn your expertise into a high-value digital product that aligns with your brand.
Comments