Stop Chasing Leads.
Start Getting Recommended.
AI tools like ChatGPT, Perplexity, and Google AI Overview have changed how people find businesses, products, and expertise. These tools pull content from across the web and deliver direct answers. They cite sources. They recommend specific names.
The businesses getting cited are not necessarily the biggest or the best-funded. They are the ones whose content is structured so that AI can read, trust, and use it.
This masterclass teaches you how to be one of them.
In This Masterclass, You'll Discover
✓ How AI answer engines decide which content to recommend and cite
✓ The content structures that signal credibility and authority to AI tools
✓ How to audit your existing content and know exactly what to fix first
✓ Practical techniques for earning citations in AI-generated answers
✓ How to use this framework across blogs, services, and social content
The Businesses Moving Now Won’t Be Easy To Catch
AI tools are forming preferences fast. They're learning which sources they trust, which voices they consider credible, and which content they can confidently pull from. And that hierarchy locks in faster than most people expect.
The businesses putting out the right kind of content right now are building authority, which compounds every day. The more AI cites you and generates clicks from users, the more it cites you. Think of it like word of mouth that never sleeps.
Someone will be recommended by AI. Don't you want it to be you? The good news is getting in the AEO game is easier than you might expect... as long as you move early.
It isn't a technical project. There's no code to write, no expensive platform to buy, no developer to hire. AEO is a content strategy play. And this masterclass gives you the complete framework in one short session.
Big Title
Who Is the AEO Masterclass For?
Most content strategies were built for 2019. Traditional SEO still has value, but it's not how consumers search anymore. ChatGPT now has over 800 million weekly active users. And 83% of consumers say they prefer it over Google for search. AI answer engines operate on a completely different model. Instead of returning a list and asking users to choose, AI synthesizes information and delivers a single, direct answer. And people are using those answers to make real purchase decisions.
Your Future Clients Are Asking Things Like
✓ What CRM should I use for a small marketing agency?
✓ Which protein powder is best for women over 40?
✓ What's the best law firm for estate planning?
Those conversations are happening right now, thousands of times a day. Your competitors are getting recommended in some of them. If your content isn't structured for AI, you're not even in the conversation.
Your Hosts
Christine Day
Ricki Subel
Ricki Subel and Christine Day are marketing and content strategists with 20+ years of experience helping businesses maximize their digital results. With hands-on experience in personal development, health/wellness, luxury weddings, tech, startups, public sector, and more, they've helped lead the charge in getting brands just like yours found online by the right people.
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They're not "growth hackers" or tech-bros out to trick you into buying things you don't need. Instead, they're focused on giving you the practical content strategies they've seen work in their own businesses, so you can do it, too.
Frequently Asked Questions
What is AEO (Answer Engine Optimization)?
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Answer Engine Optimization (AEO) is the process of structuring and writing content so AI platforms like ChatGPT can find it, vet it, and include it in their answers. The goal is to be cited as a direct answer, not just listed as a search result.
Every day, millions of people use AI to make decisions, from which supplements to take and which accountant to hire, to which software platform to use and which service provider to trust. And they're acting on those answers right from the platform.
AI responses feel like getting a recommendation from a knowledgeable friend, not being marketed to. So the businesses AI recommends get buyers who already trust them before the first click or conversation.
I already do SEO. Do I need to know about AEO?
Yes. SEO and AEO are related, but they pull content and address different channels. Traditional SEO gets you into ranked search results. AEO gets you into AI-generated answers. Most consumers use both, with AI becoming the first stop for higher-stakes decisions. If you're already investing in SEO, adding the AEO layer captures an entire audience that never clicks on a search result at all.
How long is the AEO masterclass?
The "How To Get Your Content Into AI Engines" masterclass is about 45 minutes and designed to be watched in a single session. Long enough to give you a complete, usable framework, but short enough to actually finish. It also comes with an implementation workbook that helps you apply everything you're learning as you go.
Do I need technical skills or special tools to do AEO?
No. Everything covered in this masterclass works with the tools and platforms you already use. There is no coding, new software, and developer required. Instead, you'll learn how to adjust what you're already doing so your content gets found by both traditional search and AI platforms.
How quickly can I apply this?
Most people start applying at least one technique the same day. That's what the workbook is for.
What if I'm just getting started with content?
This masterclass will save you a lot of time. We cover how to build an AEO-ready strategy from scratch, as well as how to retrofit one. The framework works whether you have 10 pieces of content published or 1,000.
What if I need more help with my AEO strategy?
In the masterclass, we show you how to contact us for personalized help. Many businesses can take what we teach and hand it off to a freelancer or team member for immediate execution. But if you prefer a more hands-on help, we cover what that looks like for small, medium, and large organizations.
The cost of waiting is not zero.
AI tools are forming preferences fast. They're learning which sources they trust, which voices they consider credible, and which content they can confidently pull from. And that hierarchy locks in faster than most people expect.
The businesses putting out the right kind of content right now are building authority, which compounds every day. The more AI cites you and generates clicks from users, the more it cites you. Think of it like word of mouth that never sleeps.